Like every startup idea, the target audience also differs from a look-alike business model strategy. Let’s assume you have a startup(A) that provides IT and security services. There’s another startup(B) that focuses on software development. Both startup ideas look the same at first glance yet both have a different audience and market approach.
The startup A can approach bigger companies only where these companies believe their data is everything. On the other hand, Startup-B can focus small vendors and businesses too. So in a simple sentence, Know your market before you dive in. Continue Reading